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| Digital assets are duplicated. become lost or outdated. process is slow. resources wasted. |
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Silos may include internal departments, such as brand, marketing, production, as well as external partners, such as ad agencies, printers, photographers. |
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Each silo creates its own (often identical) images as needed. |
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So the same image is shot, retouched, and stored in separate locations — which are poorly catalogued. |
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Gaining approvals of image, especially across silos, is slow. |
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Over time, images become lost or outdated, and sometimes even wrong images are used. |
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Companies waste tremendous time and money duplicating efforts in this inefficient system. |
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